Kyle Craft is the Managing Director of RichardsApex AustralAsia. He has worked in the wire and rod industry for over 30 years both in manufacturing and sales/marketing roles. He previously worked in a leading global wire and rod manufacturer based in AustralAsia, specifically focusing on nonferrous rod, wire, cable, conform, and tube production. During this time he worked in engineering and production management roles, focusing on both copper and aluminium rod rolling and wiredrawing manufacturing outcomes. Over the last 17 years, he has worked for RichardsApex Inc. and during that time has traveled globally to market and support the RichardsApex line of products, in both rod and wire lubricant applications. He holds a mechanical engineering diploma and a Master’s of Business, Administration and Technology, from the University of New South Wales in Australia.