Howard Schwerdlin is the sales manager for Magnetic Technologies Ltd., Oxford, Massachusetts, USA. His diverse experience in the mechanical power transmission industry includes 40-plus years in the design, manufacture, and application of brakes, clutches, and couplings. For the past 15 years, he has focused solely on magnetic products. He holds a B.S. degree in physics and an MBA. He has authored numerous magazine articles concerning the application of mechanical power transmission products and Chapter 29 The Standard Handbook of Machine Design, Shigley, et al, McGraw-Hill, (1986). He is a long-standing member of ASME, IEEE, and WAI.