William Reichert is president of Champlain Cable Corp., Colchester, Vermont, USA. He has been in manufacturing industries for 31 years, 29 of these in wire and cable in various operations, engineering, sales, and marketing assignments, with the last 12 at Champlain Cable, where he is responsible for facilities in Colchester; El Paso, Texas; and Leeds, Massachusetts. A founding advisor for Wire & Cable FOCUS and a member of the Wire and Cable Manufacturer’s Alliance (WCMA), he is an active member of WAI, where he served as president in 2015, a member of the board of directors and finance committee, as well as several conference committees. He has also served as a part-time instructor at the University of Vermont, where he teaches Production and Operations Management in the MBA program. He graduated from the University of Vermont with a bachelor’s degree in chemistry and an MBA.