This program is based on more than six years of research that resulted in two critically acclaimed series of sports-business books. The first examines how and why certain teams win world championships, while the other chronicles the unwritten and unspoken rules in the world of sports, or “codes” as they are known, which explores the fine line between cheating and gamesmanship — and the consequences involved when that line is crossed. Bernstein interviewed more than 1,000 professional athletes and coaches for his six books and along the way he saw some fascinating patterns, metrics, and trends develop among certain individuals who possessed a very unique DNA. For these individuals, or “champions,” it wasn’t always about winning, it was about following their moral compass in order to play the game the right way — with respect and integrity — in order to achieve success. In his presentation, Bernstein identifies upwards of 100 unique characteristics and traits that are common among champions, which he then ties into poignant life lessons and inspirational stories that relate back to industry.
Hall: Sonoco Theater [Exhibition Hall]
Track: Technical Program